Hyperlinks or It Didn't Happen adopts an operational logic used on the World Wide Web to follow the lives of a group of immaterial beings, each introduced to us by the failed 3D rendering of a recently deceased famous actor. Holographic pop star Yowane Haku is first seen dancing with a jellyfish to Billy Idol's Eyes Without A Face. There is also an invisible woman, who lives on a beach with her partner. She is invisible not because she is magic but because people do not see her, perhaps representative of an unseen (often female) digital workforce. Part of that workforce is AGNES—the digital entity created by Cécile B. Evans currently "inhabiting" the Serpentine Galleries website. They are driven by their own conditions of visibility, as well as by the possibility of emergence (or re-emergence) within and out of the machine. HOIDH builds like an intelligent platform takes shape as collages and networked images begin to include and even absorb figures and identities. The links in this narrative are hyper in the sense that they are operating horizontally, continually, without an end in sight. One has the impression that it could 'go on forever': even the integration of a commercial for the beauty oil Softness (featuring none other than Yowane Haku) will soon be available to buy—for real!